About Us

We are Kyana and Viktor, the creators of The Iceland Store. Viktor has lived in Iceland his entire life and is originally from Akureyri, home of the famous Forrest Lagoon. Kyana has lived in Iceland since 2019, previously from Boston, MA. Together, they run a media production business and spend all their time traveling Iceland and the world, and eating as much good food as possible. About a year ago, we were searching for Iceland sweatshirts that we could rep during our travels. We wanted something simple but couldn't find it in any store in Iceland. So we made our own! Our vision is to make Iceland merch that you'll actually WANT to wear after you leave Iceland. We know how special Iceland is, and wanted to be able to share that wherever we go. For now, our store is exclusively online, but we hope to one day own our own storefront in downtown Reykjavik. Our ideas are growing and we have many more products we'd like to make. We know you love Iceland just as much as us, so let's rep Iceland all around the world. We thank you all from the bottom of our hearts for your continued support as we open The Iceland Store.